Portfolio

Joao Casas

Accounting · Business Development · Entrepreneurship

Business Administration student at Coker University in Hartsville, South Carolina, with an Accounting concentration and an Entrepreneurship Certificate. Experienced in accounting operations, financial reporting support, business development, digital strategy, customer experience, and entrepreneurship.

Selected Portfolio Work

01 / 06

Maison Marjo preview

Luxury Watch E-Commerce

Maison Marjo

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Quasa Cattle Co. preview

Agriculture / Premium Beef

Quasa Cattle Co.

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Yalla Ceramics preview

Handmade Ceramics

Yalla Ceramics

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Pour Friends preview

Hospitality

Pour Friends

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Durant Home Craft preview

Home Services / Craftsmanship

Durant Home Craft

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MM Veiculos Renova preview

Automotive Digital Presence

MM Veiculos Renova

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About

A foundation in business, built through practice.

I am a Business Administration student at Coker University with an Accounting concentration and an Entrepreneurship Certificate. My experience combines accounting, entrepreneurship, business development, branding, digital strategy, and client-facing work.

I founded a consumer e-commerce brand, built a web development and branding business, and worked with companies across multiple industries to improve their digital presence, communication, and customer-facing presentation.

I am also an NCAA Division II student-athlete on the Coker University Men's Tennis team — an experience that has shaped my discipline, time management, resilience, teamwork, and leadership.

Experience

Resume Highlights

  1. Maison Marjo

    Founder & Brand Director

    Founded and developed a consumer e-commerce brand from concept to market, leading brand positioning, product presentation, digital marketing, customer experience, and launch planning.

    Visit website →
  2. Joao Casas Web Development

    Founder & Digital Strategy Consultant

    Led digital strategy and brand development projects for businesses across luxury retail, agriculture, hospitality, home decor, handmade products, and automotive industries. Managed client consultations, content strategy, website structure, visual direction, and launch execution.

  3. PG4 Galleria

    Accounting Assistant

    Supported accounting operations including financial reporting, reconciliations, bookkeeping, tax documentation, inventory cost tracking, and internal audit support.

  4. Coker University Men's Tennis

    NCAA Division II Student-Athlete

    Balanced collegiate athletics with academics, entrepreneurship, and professional work while developing discipline, resilience, teamwork, leadership, and time management.

Marketing & Brand Content

Brand visuals that strengthen how businesses present themselves.

In addition to website strategy and development, I create marketing visuals and brand content that help businesses present themselves professionally online. My work includes social media graphics, campaign visuals, product presentation images, website hero banners, launch content, and digital assets designed to strengthen brand identity and customer trust.

What I Create

  • Social media graphics
  • Website hero banners
  • Brand campaign visuals
  • Product presentation images
  • Launch graphics
  • Digital advertising-style assets
  • Portfolio and business presentation visuals
Maison Marjo — Brand Campaign

Brand Campaign

Maison Marjo

Quasa Cattle Co. — Hero Banner

Hero Banner

Quasa Cattle Co.

Yalla Ceramics — Product Presentation

Product Presentation

Yalla Ceramics

Pour Friends — Social Graphics

Social Graphics

Pour Friends

Durant Home Craft — Digital Content

Digital Content

Durant Home Craft

MM Veiculos Renova — Brand Campaign

Brand Campaign

MM Veiculos Renova

Digital Systems, AI & Automation

Modern tools applied to real business work.

I use AI-assisted tools, automation workflows, and digital systems to help businesses work more efficiently and present themselves more professionally online. My experience includes website development, prompt-based development workflows, AI-assisted content creation, email outreach systems, lead organization, marketing asset creation, project planning, and client communication workflows.

01

AI-Assisted Website Development

Experience using tools such as Lovable and AI-assisted development workflows to build, refine, and launch business websites quickly while maintaining strong design, structure, and user experience.

02

Workflow & Email Automation

Experience creating and improving email workflows, outreach drafts, client communication systems, confirmation emails, and business processes that support customer interaction and lead follow-up.

03

Marketing & Brand Content Systems

Creation of social media graphics, campaign visuals, hero banners, product presentation images, launch content, and brand-focused digital assets for businesses such as Maison Marjo, Quasa Cattle Co., Yalla Ceramics, Pour Friends, Durant Home Craft, and MM Veiculos Renova.

04

Business Process Improvement

Ability to organize information, structure client projects, prepare professional documents, improve communication flow, and connect digital tools to business objectives.

05

Coding & Technical Adaptability

Experience working with website structure, front-end concepts, form flows, email templates, Shopify and Lovable implementation, and AI-assisted coding workflows. Practical technical adaptability rather than senior software engineering.

06

Data, Accounting & Operations Mindset

Accounting experience with financial reporting support, reconciliations, bookkeeping, tax documentation, inventory cost tracking, and internal audit support — paired with attention to detail, structured thinking, and operational awareness.

Capabilities

Skills

Finance & Accounting

  • Financial Reporting
  • Reconciliations
  • Accounting Operations
  • Inventory Cost Tracking
  • Tax Documentation
  • Internal Audit Support

Business Development

  • Client Communication
  • Project Management
  • Customer Experience
  • Commercial Strategy
  • Business Process Improvement
  • Entrepreneurship

Marketing & Brand

  • Brand Strategy
  • Digital Marketing
  • Social Media Graphics
  • Campaign Visuals
  • Product Presentation
  • Website Hero Banners
  • Brand Storytelling
  • Digital Content Creation

Technology & AI

  • AI-Assisted Development
  • Prompt Engineering
  • Workflow Automation
  • Email Automation
  • Website Development
  • Lovable
  • Claude
  • Shopify
  • Microsoft Excel
  • Microsoft Office
  • AI Productivity Tools

Languages

  • English
  • Portuguese
  • Spanish

Drag to spin

What I Bring

The combination I bring to a team.

01

Accounting foundation with real business experience

02

Entrepreneurial mindset and ability to build projects from zero

03

Website development and digital strategy experience

04

AI-assisted workflow and automation experience

05

Marketing visuals and brand content creation

06

Email outreach and client communication support

07

Project management and client-facing execution

08

NCAA Division II student-athlete discipline and time management

09

Multilingual communication in English, Portuguese, and Spanish

Beyond the Resume

More than job titles — real work, shipped.

My work combines business strategy, creative execution, and modern technology. I have built and supported projects that include live websites, brand visuals, social media content, e-commerce presentation, client communication systems, and AI-assisted workflows. This gives me a practical understanding of how businesses present themselves, attract customers, organize information, and improve digital operations.

Proof of Work

  • 6 live business websites shipped
  • Brand visuals across 6 industries
  • AI-assisted development workflows
  • Client communication and email systems
  • Accounting and operations foundation

Resume

Download My Resume

A concise overview of my education, experience, and capabilities — formatted for recruiters and business contacts.

Contact

Let's connect.

Open to internship opportunities in business, accounting, operations, marketing, and business development. I'd love to hear from you.

Name
Joao Casas
Location
Hartsville, South Carolina
Email
joaomarcelo3009@gmail.com
Phone
+1 (854) 234-2366

Reach out directly

Email or call — whichever works best for you.